All-access pass: Introducing Walker & Dunlop's new Brand Portal

A strong brand is more than just design; it conveys purpose and distinction. Walker & Dunlop is pleased to introduce our new Brand Portal, a digital hub for our brand.

The Brand Portal is more than a collection of logos and color palettes; it is a comprehensive resource for internal teams and external partners. It centralizes essential assets such as logo guidelines, typography standards, photography and video style guides, and illustration principles, ensuring marketing materials can align with Walker & Dunlop’s unique brand identity.

This shift to a digital-first approach enhances efficiency for vendors, creative partners, and employees by providing quick access to critical brand assets. Teams can streamline workflows, maintain consistency, and uphold brand integrity across all touch points. The portal symbolizes our commitment to innovation and excellence in marketing.

The development of the Brand Portal was a collaborative effort featuring contributions from the Brand and Content, Creative, and Digital teams. Their dedication to realizing this vision reflects the pride shared throughout Walker & Dunlop for our brand.

The Brand Portal conveys the story of what Walker & Dunlop stands for, emphasizing the importance of branding in communicating our mission, values, and the outstanding services we deliver.

The Brand Portal is ready to use at https://brand.walkerdunlop.com/. Check it out.